who we are






Extreme Brandz® is a group of privately held Canadian companies that recently celebrated its 15th anniversary. Extreme Brandz® develops popular brands such as Extreme Pita®, Mucho Burrito®, Purblendz® and the newest addition, Via Cibo - Italian Street Food®. Today, there are over 350 franchises operating in North America. At Extreme Brandz® our mission is to build a company of successful, iconic brands that guests believe to be exceptional.






Extreme Pita® is a Canadian success story that has been delighting guests with healthy great tasting pita sandwiches since 1997. Extreme Pita® was the first restaurant to marry old world authentic pita bread with healthy, fresh and unique flavours. Come experience pita perfection whether you love the classics or crave the adventures of something new.
Purblendz® believes natural is better! Fruits and vegetables are one of the healthiest, wholesome nutritional sources available, so why add anything more? All our smoothies are gluten free, dairy free, all natural and have no fillers. For an added benefit you can enhance your smoothie with one of our all natural supplements. Choose Purblendz®.
The best food begins with the best ingredients. Our mission is to give guests what they want; a fresh flavourful, distinctive Mexican culinary experience. Our emphasis on fresh goes beyond the fresh made guacamole and salsas. We ignite the senses through our fire grilled meats creating a multi-sensorial restaurant concept that has been wildly successful since inception in 2006.
©2013 Extreme Brandz®. All rights reserved.